Getting Started with Zoho Marketing Automation
Introduction
Zoho Marketing Automation (ZMA) is a multi-channel marketing automation software that can help you in achieving all your business goals. Using ZMA, you can efficiently contribute to your marketing initiatives through lead generation, nurturing and engagement, personalized marketing strategies, sales and marketing alignment, boosting conversion rates, report analysis, data management, and more. If you run a business, however big or small, it's crucial to focus on marketing activities to help your target audience reach your products or services.
This document will help you get up and running with your Zoho Marketing Automation account.
What you'll learn
- Gather insights about tracking website visits to collect visitor data using tracking code snippets.
- Build and manage an extensive contact base in Zoho Marketing Automation.
- Segregate leads into various stages of their life cycle based on various criteria, and engage with them using multiple channels.
- User management options available on Zoho Marketing Automation to set roles and privileges to all account users based on the tasks they need to undertake.
Grow your business with us
Let's take a quick look at how you can use Zoho Marketing Automation to grow your business:
- Generate leads through various mediums, including signup forms, signup pop-ups, landing pages, and more.
- Engage with leads using email campaigns, SMS campaigns, social campaigns, WhatsApp campaigns and engagement popups to understand their behaviour
- Create journeys to nurture leads based on their behavior
- Analyze reports to see qualified leads and push them to sales
- Follow up with the sales qualified leads that haven't responded
- Convert leads into customersEngage further with leads through the lead engagement strategies to cross sell or up sell your products.
- Retain existing customers
- Build loyalty with your customers